I had a realization this morning.
Marketplaces only make sense when humans (the customer) really need/want the variety.
Examples of cases where we want variety
- when we are looking for someone to date
- when we are looking for book to read
- when we looking for a fun thing to buy
- when we are looking to hire our next great engineer in our team
- when we are looking where to go to dine-out.
- when we are looking for where to go for our vacation
These are cases where we want to experience the variety, and we believe that we have a rather unique (as opposed to commoditized) need that we want to personally spend time looking and choosing for.
Now what are examples of cases where we don't want marketplaces
- Need to find a driver to take me somewhere
- Need to fix sth broken in the house
- Need to eat
- Need to make reservations for my business trip
- Need to hire 5 more agents to make our support team 24x7
- Need to buy my sons textbooks
All these are examples where I would be happier not spend any time in the selection process and someone else would do it for me. well, healthy,cheaply fast.
I go to in n out or panda express for lunch - I don't go to anjie list ... hoping that one day some property mgmt like service will fix my broken thing in the house for me, I am really happy when someone else in the company makes the reservations for me and I am upset when I have to spend 1hr in an error prone process every year copying titles from teachers syllabus and pasting them in amzn...
In the definition I use above for "marketplace" the amzn bookstore is a marketplace, it exposes 100s of 100s of "vendors" (the authors) that sell their stories and yelp is a marketoplace (even though no trx happen in it) and uber is not a marketplace for me (even though it runs internally one to allow internally to select the right driver for me)
Related articles I read.. the perils of care.com
Marketplaces only make sense when humans (the customer) really need/want the variety.
Examples of cases where we want variety
- when we are looking for someone to date
- when we are looking for book to read
- when we looking for a fun thing to buy
- when we are looking to hire our next great engineer in our team
- when we are looking where to go to dine-out.
- when we are looking for where to go for our vacation
These are cases where we want to experience the variety, and we believe that we have a rather unique (as opposed to commoditized) need that we want to personally spend time looking and choosing for.
Now what are examples of cases where we don't want marketplaces
- Need to find a driver to take me somewhere
- Need to fix sth broken in the house
- Need to eat
- Need to make reservations for my business trip
- Need to hire 5 more agents to make our support team 24x7
- Need to buy my sons textbooks
All these are examples where I would be happier not spend any time in the selection process and someone else would do it for me. well, healthy,cheaply fast.
I go to in n out or panda express for lunch - I don't go to anjie list ... hoping that one day some property mgmt like service will fix my broken thing in the house for me, I am really happy when someone else in the company makes the reservations for me and I am upset when I have to spend 1hr in an error prone process every year copying titles from teachers syllabus and pasting them in amzn...
In the definition I use above for "marketplace" the amzn bookstore is a marketplace, it exposes 100s of 100s of "vendors" (the authors) that sell their stories and yelp is a marketoplace (even though no trx happen in it) and uber is not a marketplace for me (even though it runs internally one to allow internally to select the right driver for me)
Related articles I read.. the perils of care.com